Direct mailer for Cloudflare

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Custom production of merch for enterprise sales

Challenge

Cloudflare develops an advanced cybersecurity platform and software that powers over 20% of the world's internet. But how do you get such a great service to the CTOs of multinational corporations and fast-growing companies who receive hundreds of offers and thousands of banner attacks every day? That was the brief we received from Cloudflare. We went about it through local knowledge, the best possible materials and a desire to come up with something really novel.

Result

We designed a complete set of bespoke products that had their own story, landing page and packaging. Chocolate in the shape of the Cloudflare logo for the sweetest onboarding, a piggy bank for savings from using the cloud, handmade alpaca wool socks to keep warm and a wireless charger made from wood. All wrapped up in luxurious magnetic packaging with company branding and shipped by our courier to three European countries. Fast, original and effortless on the client's side.

Complete service from A to Z

Tailor-made packaging

Maintaining brand consistency is absolutely crucial in merchandising cases. Only precise workmanship and attention to detail will add value to the gift and your brand will be perceived as you want it to be - as a quality and right choice.

Cash box in the shape of a logo

We really played with this order and designed a brand new product. A practical wallet for clients' children in the shape of the Cloudflare logo. We used Czech oak and transparent glass - as transparent as Cloudflare's cloud services. We ensured that the promotional item has a real use and doesn't just end up in the trash.